SaaS Cold Email Templates That Book Demos
SaaS cold email is different. You're not selling a service—you're selling software that needs to be evaluated, demoed, and approved by multiple stakeholders.
These templates are specifically designed for SaaS companies selling to other businesses. They focus on booking demos, not closing deals, because that's where SaaS sales really happen.
SaaS-Specific Challenges
Longer sales cycles - Multiple stakeholders, procurement processes
Demo-first model - Need to show, not tell
Technical buyers - Often evaluating features and integrations
Competition - Prospects are being pitched constantly
Template 1: The Competitive Intel
Subject: noticed you're using {{competitor}}
Hi {{firstName}},
Saw {{company}} is using {{competitor}}—curious how that's working for you.
We've had a few {{competitor}} customers switch to us recently. Would you be open to a quick comparison?
Template 2: The Trigger Event
Subject: congrats on the funding
{{firstName}},
Saw {{company}} just raised—congrats! Guessing you're scaling the team and thinking about pipeline.
We help SaaS companies like yours book 15-25 demos/month through cold email without hiring SDRs.
Template 3: The Peer Reference
We helped {{similar_company}} go from 5 to 20 demos/month in 90 days using our outbound system.
The approach: No SDR hires. No cold calling. Just warm prospects on your demo calendar.
Frequently Asked Questions
What's the best time to send SaaS cold emails?
Tuesday-Thursday, 9-11 AM in the prospect's timezone.
Should I mention pricing in cold emails?
No. Your goal is to book a demo, not negotiate pricing. Save that for the call.