B2B Follow-Up Email Templates That Get Replies
80% of sales require at least 5 follow-ups, but most salespeople give up after 2. The follow-up is where deals are won.
These templates are designed to re-engage prospects who haven't responded—without being annoying.
The Follow-Up Framework
Day 1: Initial email
Day 3: Value-add follow-up
Day 7: Social proof follow-up
Day 14: Different angle
Day 21: Break-up email
Follow-Up #1: The Bump (Day 3)
{{firstName}},
Bumping this up—know you're busy.
Quick recap: we help companies like {{similar_company}} book 15-25 meetings/month through done-for-you cold email.
Worth a 15-minute chat?
Follow-Up #2: The Value Add (Day 7)
Whether or not we end up working together, thought this might be useful:
[Link to relevant case study]
It covers how we helped a company similar to {{company}} add $90K in pipeline.
Follow-Up #3: The Break-Up (Day 21)
I've reached out a few times and haven't heard back—no worries, I know you're busy.
I'll assume the timing isn't right and close your file for now.
If things change, feel free to reach out anytime.
Frequently Asked Questions
How many follow-ups is too many?
5-6 is the max. After that, you're hurting your sender reputation more than helping your pipeline.
What if they say "not interested"?
Respect it. Reply professionally, ask if you can check back in 6 months, and move on.