From 9 qualified calls in a quarter to $1.2M pipeline in 9 months.
ProductEVO hit a growth plateau after years of success. They'd burned through a $25K ZoomInfo subscription and gotten nothing to show. Nine months later, they'd closed 8 deals, attributed $90K in profit, and filled their pipeline to $1.2M.
Growth plateau. Previous agency delivered nothing.
ProductEVO had years of growth from referrals and inbound, but the well was drying up. They hired a full-time SDR and subscribed to ZoomInfo — $25K down, nine qualified calls over three months. They hired an outbound agency next; the agency delivered unqualified leads and burned the runway. By the time ProductEVO came to us, they were evaluating shutting down outbound entirely.
What we built for ProductEVO.
Here's exactly what we built for ProductEVO. Every step, every tool, every signal we tracked.
Mapped supply chain pain signals
We audited ProductEVO's TAM — manufacturing and sourcing buyers with Asia-based supply chains. Identified three core signals: tariff news mentions, recent hires in supply chain roles, and companies publicly discussing supply diversification.
- 3 priority signals identified
- 2,800 target accounts mapped
- Signal scoring system built in Clay
Built lists from 20+ sources
Pulled prospects from Ocean.io, Store Leads, Clay waterfall, Crunchbase, and 16 other sources. Enriched every contact with phone numbers, verified emails, and tech stack data. Filtered out companies already served by BuzzLead clients to protect partnerships.
- 20+ data sources integrated
- 2,800 contacts enriched
- 85%+ email verification rate
"Why You, Why Now" framework
Our copywriter built sequences addressing the exact supply chain pain each prospect was experiencing. Every email referenced a specific signal — a news mention, a hiring signal, a tech change. No generic outreach.
- 7 sequence variants A/B tested
- Signal-matched subject lines
- Copy reviewed by Josh before launch
70 mailboxes, 35 domains, zero risk
We provisioned 70 dedicated mailboxes across 35 secondary subdomains. Warmed for 14 days in our EmailBison pool. Launched at 50 sends per day per mailbox. Automated positive replies directly to Slack with phone enrichment for same-hour follow-up.
- 70 mailboxes provisioned
- 35 secondary subdomains
- Slack-routed hot replies
Real emails. Real replies.
Below are redacted samples from the actual ProductEVO campaign. Names and specifics changed; the structure and results are real.
$90K in profit. $1.2M pipeline. 8 closed deals.
Nine months into the engagement, ProductEVO has closed 8 deals (all $5K+ monthly retainers), attributed $90K in profit directly to BuzzLead-sourced leads, and has 27 active opportunities totaling $1.2M in pipeline value. Their team is now evaluating expanding to a second ICP and adding LinkedIn outreach as a secondary channel.
“We've closed 8 deals...we've attributed some of that so about $90K in profits so far...We have 27 deals in the pipeline.”
Josh TaylorFounder, ProductEVO
Month by month, what actually happened.
The tech under the hood.
Other founders who rebuilt their pipeline with us.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
