Split-testing into a stronger market.
DiamondLinks ran a fractured, catch-as-catch-can marketing motion built on referrals and historical relationships — predictable enough to keep the lights on, not predictable enough to scale. We split-tested two distinct campaigns and discovered that a white-label reseller offer outperformed direct-to-end-customer outreach. The reseller angle closed Seifi, an ideal-fit agency partner, inside the first two months.
Fractured GTM. Referrals only.
DiamondLinks had built a reliable book on customer referrals and existing relationships, but the lead motion itself was catch-as-catch-can. There was no repeatable engine, no predictable forecast, and no clear answer to where the next deal would come from. Ted needed a system that could scale beyond the existing relationships — and a clearer signal on which buyer to lead with.
What we built for DiamondLinks.
Here's exactly what we built for DiamondLinks. Every step, every tool, every signal we tracked.
Ran direct vs. reseller campaigns in parallel
Instead of guessing which buyer to chase, we built two distinct campaigns and ran them side by side. Campaign A targeted end customers with the standard backlink SEO and online reputation management offer. Campaign B targeted marketing agencies with a white-label reseller pitch — sell DiamondLinks' SEO services to their own clients under their own brand. Same product, two completely different conversations.
- Direct-to-customer campaign
- White-label reseller campaign
- Side-by-side performance test
Reframed the offer for marketing agencies
The reseller pitch wasn't just a different audience — it was a different value prop. Agencies don't want to learn SEO; they want a margin-bearing service to add to their existing client relationships. We rebuilt the messaging around white-label margins, fulfillment reliability, and account-handoff workflows. The reseller campaign started outperforming the direct campaign within weeks.
- White-label margin angle
- Fulfillment reliability proof
- Account-handoff workflows
Targeted agencies whose clients need SEO
We mapped marketing agencies serving verticals where SEO and ORM are recurring needs — local services, professional services, multi-location franchises. Then we filtered for agency size and stack signals that suggested they could absorb a new fulfillment partner without operational drag.
- Agency-vertical mapping
- Stack signals for partner-readiness
- Size-band filtering
Followed up on time, every time
Ted's biggest piece of feedback was about responsiveness — the system surfaced hot replies fast, follow-up was consistent, and every BuzzLead-sourced lead was easy for him to prosecute. Calendar bookings, CRM context, and Slack alerts all routed to keep the speed-to-lead under an hour.
- Sub-hour speed-to-lead
- Slack hot-reply alerts
- CRM context pre-filled
Real emails. Real replies.
Below are redacted samples from the actual DiamondLinks campaign. Names and specifics changed; the structure and results are real.
Closed Seifi as an ideal-fit reseller inside the first two months.
The split-test paid off. The reseller campaign closed Seifi within the first two months — a marketing agency Ted described as 'an ideal type of client' with 'significant revenue potential.' The win validated the positioning and gave DiamondLinks a repeatable playbook for partnership-driven growth instead of one-off direct deals.
“If I had a 'That Was Easy' button, I'd be pressing it. The biggest thing for me is that you guys are accessible. Your follow-up is right on time. It's a super efficient use of my time prosecuting a BuzzLead lead.”
TedSEO & ORM Sales Lead, DiamondLinks
Month by month, what actually happened.
The tech under the hood.
Other founders who rebuilt their pipeline with us.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
