For Heads of Marketing
Your paid is plateauing and content takes 9 months to compound. Outbound is the channel that pays back inside one quarter — if it's run with the same rigor as the rest of your demand stack.
Outbound that respects your nurture flows.
- 01Lifecycle-aware messagingWe never email anyone in your active nurture without coordinating with your marketing automation. No double-touching, no off-message hits.
- 02Brand-safe copyEvery campaign goes through a brand-voice review before send. After kickoff, we operate inside guardrails you set — no weekly approval cycles.
- 03Full-funnel attributionEvery reply, meeting, and opportunity gets traced back to the originating outbound touch. UTM params, CRM fields, and originating-campaign tags baked in.
- 04Pipeline contribution reportingMonthly view of outbound's share of pipeline + closed-won. Sourced vs. influenced split out separately.
Outbound is a channel, not a strategy.
We don't want to replace your paid program or your content engine — those compound. We want to add a third channel that fills the inevitable gap between 'someone is in-market today' and 'someone is ready to buy in Q3.'
Outbound's strength is reaching the buyers that aren't yet expressing intent through search or social. Done well, it pulls demand forward instead of just capturing it.
How we make outbound show up correctly in your model.
- 01Originating-campaign tagsEvery outbound touch carries a campaign ID that flows into your CRM and your BI tool. You can query 'pipeline sourced by outbound' as natively as you query paid or content.
- 02Multi-touch creditOutbound rarely closes alone. We track first-touch, last-touch, and any-touch attribution so you can see how outbound interacts with your paid + content motion.
- 03Time-decay weightingFor long sales cycles, we use a 90-day time-decay model so outbound touches that initiated a deal 6 months ago still get fractional credit.
- 04Honest sourcing rulesIf a deal touched outbound but was already in your nurture, we credit influenced (not sourced). We don't game the attribution to inflate our numbers.
What marketing leaders ask before they sign.
- 01How do you avoid double-touching prospects who are in our nurture?Day 1 sync with your MAP (HubSpot, Marketo, Customer.io). Anyone in an active nurture or recent paid campaign is excluded from outbound. Refreshed weekly.
- 02Will this affect our domain reputation?No — we use separate sending domains specifically for outbound. Your transactional domain (the one your marketing automation uses) stays untouched.
- 03What if our brand guidelines are strict?We work inside whatever brand voice document you provide. Style guide, banned words list, mandatory CTAs — we honor all of it. After kickoff, no weekly approvals are needed because the constraints are built into the operating manual.
- 04Can we A/B test outbound the way we A/B test paid?Yes — we run subject line, opener, and CTA tests continuously. Results delivered in the monthly report with statistical significance flags.
A new demand channel that compounds.
Book a call to walk through how we'd integrate with your current demand stack and attribution model.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
