Clay integration.
We're a Clay Elite Partner. Every enrichment pipeline we build is owned by your account — when our engagement ends, the workflow stays with you.
Signal capture + waterfall enrichment.
- 01Signal stackFunding, hiring, tech moves, exec changes, podcast appearances, news mentions — 30+ signal sources wired into Clay tables, scored against your ICP.
- 02Waterfall enrichmentEmail, phone, LinkedIn URL, firmographic data — multi-provider waterfalls so we never settle for partial matches.
- 03AI research columnsClaude-powered research columns for tier-1 accounts: account-specific intro lines, exec-level context, recent news summaries.
- 04Workspace handoffEvery Clay table, every workflow, every signal pipeline — built in your Clay workspace, owned by you. We can hand off to your team at any point.
Signal capture, scoring, and routing — all in one place.
- 01Signal capture tablesOne table per signal source. Funding rounds, hiring spikes, tech-stack changes, exec moves — each table polls its source on a schedule and writes new events into a central 'triggered accounts' table.
- 02ICP scoring columnsEach triggered account scored against your ICP across firmographic, technographic, and intent dimensions. Score determines tier (1, 2, 3) which determines treatment level.
- 03Enrichment waterfallsPer-tier enrichment depth. Tier-1 accounts get Apollo + Hunter + ZoomInfo + manual research; tier-3 gets Apollo only. Waterfall logic visible and editable in Clay.
- 04Sequencing handoffEnriched + scored accounts pushed via Clay webhooks into your sending platform (Smartlead, Instantly, etc.) with all relevant context attached.
From a Crunchbase event to a booked meeting in 8 days.
Day 0: Crunchbase publishes a Series A announcement for an account in your TAM. Day 1: Clay polling captures the event, writes to your 'Triggered Accounts' table, runs ICP scoring (this account scores 87/100, tier-1). Day 2: Tier-1 enrichment runs — multi-provider email waterfall, exec-level enrichment, AI research column generates an account-specific intro line. Day 3: Account pushed via webhook into Smartlead with the full context attached.
Day 4-7: First and second touches send. Day 8: Prospect replies positively. Meeting booked into AE calendar with the originating Crunchbase event + the AI research column attached as briefing notes.
What teams ask about our Clay integration.
- 01Do we need a paid plan to integrate?Most Clay accounts on the Pro / Business tier or above will work out of the box. We can confirm against your specific plan in the discovery call.
- 02How long does setup take?1-3 business days from API key handoff to first test push. Production-ready inside the first week.
- 03Who owns the integration if our engagement ends?The integration lives in your Clay workspace. If we offboard, the connection stays — you can pause or disconnect from your end at any time.
- 04What about data sovereignty / regional hosting?If your Clay instance is hosted in a specific region (EU, AU, etc.), we honor that. Our middleware operates in the same region to avoid cross-border data transfer.
See how we'd plug into your Clay setup.
Book a 25-minute call. We'll walk through your current configuration and show you exactly what we'd map where.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
