Cold Email for Marketing Agencies
You know how to generate leads for your clients. Now it's time to apply that expertise to your own pipeline.
Marketing agencies face an ironic challenge: you're experts at business development for others, but too busy delivering client work to do it for yourself. Referrals come in waves. Your network has limits. And the feast-or-famine cycle keeps you from planning ahead.
Cold email gives marketing agencies what they give their clients: predictable, scalable lead generation.
The Marketing Agency Growth Challenge
Delivery consumes everything — When you're busy, business development stops
Referral dependency — Great when they come, impossible to predict or control
Positioning dilution — "Full-service" positioning makes you forgettable
Commoditization pressure — Clients compare you to hundreds of other agencies
Why Cold Email Works for Marketing Agencies
Eat your own cooking — If you believe in outbound for clients, believe in it for yourself
Target your ideal verticals — Reach decision-makers in industries where you have case studies
Position your specialty — Lead with specific results, not generic capabilities
Control your pipeline — Ramp up when you need growth; maintain when you're at capacity
Marketing Agency Results
Forever Fierce: 125 meetings, $75K in 4 months
DiamondLinks: $100K closed in 5 weeks
Comma Copywriters: $135K ARR, 10X ROI in 4 months
Typical agency client: 15-20 qualified discovery calls/month
Investment
$5,000/month with a 4-month pilot. For marketing agencies, one new retainer client typically pays for the entire engagement.
Frequently Asked Questions
We already do cold email for clients—why would we outsource our own?
Same reason doctors don't treat themselves. You're busy running campaigns for clients; your own outbound falls to the bottom of the list. Outsourcing ensures consistent execution even when you're slammed.
How do you handle positioning when we offer many services?
We recommend leading with 2-3 specialties where you have the strongest results. You can mention other capabilities in calls, but the email should be specific.
Do you compete with us?
We're focused on lead generation specifically. Many of our agency clients actually white-label our services.